Nasim and Peugeot win Smart Partnership Award from MFCCI

Tan Sri Muhyiddin Yassin greeted by Mr Samson Anand George.

The MFCCI (Malaysian French Chamber of Commerce & Industry) on Saturday awarded Nasim Sdn Bhd, the official franchise holder for Peugeot vehicles in Malaysia and Automobiles Peugeot ASEAN Regional Office (APARO) the Smart Partnership Award for 2008. The award is given to companies that had significantly enhanced economic relations between France and Malaysia. MFCCI also gave out two other awards at the function, the Corporate Responsibility Award and also the Commitment to Malaysia Award. The awards were presented by Minister of International Trade and Industry, Tan Sri Muhyiddin Yassin.

In his acceptance speech, Mr Dominique Dourouze, General Director of Automobiles Peugeot ASEAN Regional Office said that he was very pleased that Nasim Sdn Bhd is the official franchise holder for Peugeot vehicles in Malaysia. With the vast experience and reach that the Naza Group of Companies has in retailing high-end luxury marques, the Nasim team is well positioned to push Peugeot to greater heights in Malaysia.

Mr Samson Anand George, General Manager of Nasim Sdn Bhd who jointly accepted the award with Mr Dourouze said that Nasim is fully committed to the Peugeot business and to date has invested a sum of almost RM10 million to build the Peugeot brand. It had also been Nasim’s key strategy from the start to build the Peugeot brand through proper positioning, having the right products for the market at all times. Nasim has been strengthening the professionalism of its sales and service chain to provide excellent service to all customers at all times while at the same time rationalizing parts and service prices. These key strategies he added would continuously promote Peugeot in Malaysia and help to maintain Malaysia’s position as France’s second largest trading partner among ASEAN economies.

Tan Sri Muhyiddin Yassin giving the locally-assembled Peugeot 407 thumbs up.

Nasim had gained much through the close working relationship that it had established with Automobiles Peugeot since 2004. This is mainly through the CKD programmes that began with the Peugeot 206, currently the Peugeot 407 and soon in early 2009, the Peugeot 308. Through the CKD programmes, Nasim is also able to provide for many jobs at its vehicle assembly plant in Gurun, Kedah.