Wednesday, 30 May 2007

Naza-Brabus Centre Bangsar

The sole distributor and exclusive franchise holder for BRABUS in Malaysia and Singapore, Naza-Brabus Motor Sdn Bhd has officially opened its new Brabus centre at Jalan Ara in Bangsar, Kuala Lumpur.

With almost 18,000 square feet of space, this 3-storey building houses BRABUS operations office, sales showroom, tuning centre, accessories & merchandise showcase, an audio visual showroom and a French lifestyle café. The spanking new outlet was officiated by Minister of Federal Territories, YB Dato’ Zulhasnan Rafique on May 17th 2007.

The opening of the new BRABUS landmark signifies the company’s confidence for the high end market’s growth and its commitment in bringing the full range of BRABUS automotive products and designer accessories, not merely as a distributor but as a complete one-stop centre.

“BRABUS is a symbol of lifestyle, especially for those who aspire and have achieved excellence and distinction in their lives,” said Tan Sri Dato’ Seri SM Nasimuddin SM Amin, Chairman of Naza Group of Companies. “Currently we have about 400 BRABUS owners in Malaysia and we will continue to provide the highest quality of customer service.”

To complement the huge investment of the new complex, Naza-Brabus have sent out staff for an intensive training so that every individual at this centre are well versed with instruments and gadgets in the vehicles. Further training and certification programs with BRABUS for 20 various skills personnel in all aspects of sales, after-sales and customer quality assurance ensure that target objectives are met.

“BRABUS is known for its lavish association with high technology, high performance and luxurious lifestyle,” said Tan Sri Nasimuddin. The luxury brand has been voted as “Best Brand 2007 in Tuning category” by readers of German’s leading automotive publication ‘Auto Motor und Sport’ for two consecutive years apart from holding the world’s fastest car record since 1997 with the latest BRABUS Rocket V12 S biturbo topping speeds of 365.7km/h! The BRABUS Rocket is ‘The World’s Fastest Street-Legal Sedan’ in 2006.

The new Brabus Bangsar Centre is targeted to be a lifestyle centre, a place of social gathering, on top of exploring tuning options and customizing your vehicle. The showroom can display up to 10 of BRABUS models from its Premier Line range to its highest range of high performance vehicles imported from the Brabus factory in Germany.

The BRABUS Premier Line launched early this year, is an entry level to the Brabus lifestyle where standard Mercedes-Benz are customized locally using imported Brabus accessories which are original and warranted. Part of the standard modification includes the BRABUS aerodynamic bodykit, exhaust system and monoblock rims.

Nevertheless, owners can further choose other Brabus range of customization that is both interior and exterior to build his own vehicle that is unique and reflecting of his image. The new centre would feature a wide showcase of imported Brabus accessories that motoring enthusiasts can choose and match to their vehicles (both Premier Line and Imported vehicles from Germany).

For the first time outside of Germany and in Asia, Naza-Brabus now offer enthusiastic owners the opportunity to tune standard Mercedes-Benzes for greater performance using Brabus technology right here in Malaysia. The performance upgrade would increase torque output by up to 15%. The required tuning would be done by trained Brabus specialist with warranty provided up to two years or 100,000 kilometres.

Brabus Centre Bangsar also features the Brabus Collection showcase ranging from clothing to caps to bags that suits men, women and children. The year round collection is in-line with the upmarket shopping haven that is Bangsar.

Further complementing the centre’s luxury and refined automobile lifestyle is an audio visual room, first of its kind for an automotive showroom. The following was developed in partnership with Bang & Olufsen, an internationally renowned luxury audio visual and telecommunication brand with 81 years of history in the making. The audio visual room would feature the latest and most exclusive lifestyle audio visual equipment that would satisfy the most distinctive individuals that appreciates the finer things in life. The room would also provide first time visitors the complete audio and visual experience to the Brabus brand. Another partnership established at the centre, is a little French café that would complement the high society lifestyle of Brabus owners.

The largest world-renowned tuner and specialist vehicle manufacturer that produces stimulating and exciting ultra-performance vehicle based on Mercedes-Benz, smart and Maybach models in now represented in the affluent suburb of Bangsar.

For further information, call 03-2287 3999 or visit

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