Catering to the growing popularity of pick-up trucks, Mitsubishi Motors Malaysia (MMM) added to its Triton pick-up truck line-up with the new Triton 3.2-litre 4x4 automatic and the Triton Lite 2.5-litre 4x2 manual. The two new variants will join the current line-up consisting of the Triton 2.5-litre 4x4 with automatic and manual transmissions.
Backed by a string of successes worldwide and its ever reliable racing heritage, the new Triton 3.2 and Triton Lite are distinguished by its revolutionary strong profile and aggressive looks that defies the conventional styling of a pick-up truck to offer passenger car-like comfort without compromising on its durability as a pick-up.
Reflecting a bold and stylish exterior, the new Triton 3.2 aggressive styling is distinguished by its chrome nose grill with stainless steel mesh coupled with a front bumper extender. It is the most powerful pick-up truck in its class and the Triton has the most spacious rear cabin space in its class.
Rallying power from the newly developed 3.2-litre Direct Injection Diesel Hyper Common Rail Turbo Intercooler engine, the new Triton 3.2 provides increased power of 160bhp at 3,500rpm and higher torque of 343Nm at 2,000rpm. Additionally, the new Triton 3.2 comes equipped with built-in immobilizer, automatic air conditioner and window visor.
Meeting the need for a spacious pick-up truck that offers versatility for commercial or personal use, the new Triton Lite is powered by 2.5-litre diesel SOHC 8-Valve engine, an engine that is economically efficient, durable and reliable. Boasting superior fuel efficiency, the new Triton Lite produces 75bhp at 4200rpm and 149Nm at 2,500 rpm.
The new Triton Lite achieves the turning radius of only 5.7 meters, the smallest turning radius among all pick-ups. Offering the most spacious rear cabin space in its class with intuitive compartment features, the new Triton Lite provides sedan-like refinement at a competitive price tag.
Speaking to the media at the official launch ceremony recently, Mr Keizo Ono, Chief Executive Officer of Mitsubishi Motors Malaysia said, “Widely known for its remarkable handling, superior engine performance, radical and futuristic exterior styling coupled with a spacious cabin that provides car-like comfort, the Triton has indeed revolutionised the pick-up scene. The pick-up market has evolved much over the last few years and hence we believe there is a strong demand for a pick-up truck that exceeds the refinement of a conventional truck.”
“We are thrilled to expand the portfolio of Mitsubishi Motors vehicles in
“In view of current rising petrol and diesel prices, the timely launch of the Triton Lite today will meet the market’s demand for a fuel efficient vehicle. The Triton Lite is light on your wallet and even lighter on fuel, thanks to its affordable price tag and good fuel efficiency,” continued Mr Ono.
Last year, Mitsubishi Motors Malaysia’s total pick-up sales volume saw a notable growth with 3,480 units of L200 and Triton sold, an increase of 59.6 per cent from 2006. This continuous upward trend made Mitsubishi Motors’ pick-up the second most popular pick-up truck in the country with a 15.7 per cent share in the segment last year. “Mitsubishi Motors Malaysia will continue our concerted effort to strengthen the Mitsubishi Motors brand and we are confident that the introduction of the latest variants will shine through with its distinctive product value and competitive pricing as we target to achieve higher growth,” continued Mr Ono.
“Currently sold in over 140 countries worldwide, and since its launch in
Built on years of engineering expertise and tested on the gruelling grounds of one of the world’s toughest race, the Dakar Rally-honed Triton has earn praises and has been feted with many accolades worldwide and locally. This includes the Pick-up Truck of the Year award at the New Straits Times/ Maybank Car of the Year Awards 2007 and for the second year in succession, the Triton also claimed the top honours in the Pick-up of the Year category of the Autocar ASEAN Car of the Year Awards 2007.
The new Triton 3.2 4x4 automatic and Triton Lite 2.5 4x2 manual is priced at RM97,041.50 and RM58,129.80 respectively (on the road without insurance).
Colours available for the new Triton 3.2 are White Solid, Cool Silver Metallic and Black Metallic whereas the new Triton Lite comes in four colours, White Solid, Cool Silver Metallic, Red Metallic and Black Metallic.