Friday, 28 March 2008

Peugeot Racing Party in Kuala Lumpur, Malaysia

Nasim Sdn Bhd (NSB), franchise holders of the Peugeot marque in Malaysia, announced its latest marketing initiative Peugeot Privilege at an exclusive Peugeot Racing Party held recently at the newly refurbished Peugeot show room on Jalan Maarof, Bangsar, Kuala Lumpur.

150 invited guests at the Peugeot Racing Party saw the Peugeot brand kicking off a dynamic year-long line-up of attractions and activity to signify its re-emergence in the Malaysian market. The party was NSB's gesture of appreciation to members of the media and also to mark its interest with the Malaysian motorsport community. On display were the stylish 207cc, the race ready spider 207 and also a cleverly mocked-up 206 to look like a WRC car, amidst an evening of racing face-offs, entertainment and butler-served canapes.

The highlight of the evening was the unveiling of the Peugeot Privilege Card by SM Nasarudin SM Nasimudin, Director of Nasim Sdn Bhd (NSB) and Mr Dominique Dourouze, Director-General ASEAN of Peugeot.

"We wish to thank Peugeot owners with this special privilege," said SM Nasarudin SM Nasimudin, Director of Nasim Sdn Bhd (NSB). "Add to Peugeot Privilege one of the industry's most exciting product line-ups, award-winning quality and performance leadership, and you have an unbeatable value and a great reason for Peugeot ownership."

The Peugeot Privilege is an owner loyalty programme that rewards current Peugeot owners with competitive packages and offers. Peugeot Privilege membership is complimentary to all current owners of any Peugeot vehicles, offering attractive services and programmes engineered to complete Peugeot owners' enjoyment of their vehicle. A Peugeot Privilege careline offers quick and easy services such as free towing services for breakdowns, as well as assistance in locating the nearest Peugeot Service Centres.

“Once a Peugeot owner joins the Peugeot Privilege fraternity he or she can be sure that he or she will enjoy privileges and offers that are commensurate with the Peugeot brand.” Says Nasarudin. Immediately, those with Peugeot Privilege will be entitled to a 10% discount from the retail prices of selected spare parts. This is the first step that NSB is taking to help Peugeot owners reduce ownership costs.

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