DRB-Hicom loses Chevrolet brand in Malaysia

Effective August 31, 2009, General Motors Corp (GM) has ended its agreement with DRB-HICOM Bhd for the exclusive distribution of Chevrolet vehicles in Malaysia. Diversified conglomerate DRB-HICOM also faces the risk of losing its role as the local Chevrolet importer as GM is said to be scouting for a replacement. The US carmaker, sources said, is now talking to the Naza group to handle the import, distribution and possibly local assembly of Chevrolet automobiles in the future.

In the interim, GM has turned to listed Permaju Industries Bhd's outfit Cergazam Sdn Bhd to manage the franchise from DRB-HICOM. Cergazam is already the largest Chevrolet dealer, operating four out of seven outlets nationwide.