Naza Group of Companies Export Initiative for 2008-09

Naza Group of Companies today announced that their effort to export the Naza range of vehicles through subsidiary, Naza Corporation had seen positive response. Since early 2008, the Naza Group has been actively exporting the company’s range of supermini cars like the Naza Forza and the Peugeot 206 to countries like Singapore, Nepal, Sri Lanka and Bangladesh.



At a press conference today held at the PKT Container Freight Station (CFS) which is located in Klang, the Naza Group through Naza Corporation announced that they had received strong orders for the Naza Forza for the Thai market. To date, back orders for the Naza Forza - which was launched on 26 March 2008 during the Thai Motor Show - had already reached 1,100 units. The factory in Gurun, Kedah is increasing production to meet the demand for the Thai market. Naza Corporation is also in talks to export the Naza Forza to countries like Sri Lanka, Indonesia and Mauritius. The Kia Picanto and Peugeot 206 both have orders amounting to 600 units and 500 units respectively for the Thai market. All those units are expected to reach the Thai market before the end of 2008. The strong demand for Naza Corporation’s range of supermini cars can be attributed to the global move towards smaller and more economical and fuel efficient models. For the Indonesian market, Naza Corporation has received firm orders for 600 units of the Kia Pregio van. Malaysia is the only country in the world outside Korea that manufactures the Kia Pregio van in RHD.

The importers are bullish about the new Malaysian made imports due to the preferential tariff available with the Common Effective Preferential Tariff (CEPT) scheme for vehicle exports between ASEAN countries. With the tariff in place, importers enjoy an import duty for Malaysian made vehicles of only 10%. Vehicles exported from Malaysia however must comply with the 40% local content ruling to quality.

SM Nasarudin Tan Sri Dato’ Seri Utama SM Nasimuddin (seated at centre, above), Executive Chairman and CEO of Naza Corporation Sdn Bhd said that the company is firmly behind the export drive and is aggressively sourcing for new markets to enter into. This is to ensure that there is a continuous source for business which will guarantee that the production facility in Gurun, Kedah stays at its optimum capacity. At the moment, the export effort is mainly contained within the Asian region, especially to Thailand and Indonesia which are the more prominent vehicle consuming nations within ASEAN. However, there are definite plans to expand the Group’s export activities even further and the African continent has been targeted as one of the potential new markets. The export drive brings about obvious benefits to both the factory in Gurun and also the vendor base through optimization of capacity.

To further support the export initiative, Naza Corporation has also been endorsed by their Korean and French principals, KIA Motors and Automobiles Peugeot to manufacture and export relevant new models for the region. With the new models and also a strong order bank, Naza Corporation targets an export potential of 8,000 units for 2009.

To ensure that the export initiative is sustained, Naza Corporation has recently set up a dedicated export team to support all export markets. The export team not only handles sales but also all after-sales issues pertaining to the exported models. For faster response time and feedback to any form of enquiry that may be received from their foreign partners, Naza Corporation has also set up a special Technical Hotline which will offer assistance.